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Privacy Policy

This Privacy Policy explains how sellinghdb.sg ("we", "us" or "our") collects, uses, discloses and protects personal data when you visit or use sellinghdb.sg (the "Website"), purchase our products or services, contact us, or otherwise interact with us.

We respect your privacy and are committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 of Singapore ("PDPA") and other applicable laws.

By using our Website or providing us with your personal data, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Data We Collect

Depending on how you interact with us, we may collect the following types of personal data:

  • Full name

  • Email address

  • Telephone or mobile number

  • Residential, delivery or billing address

  • Company or business details

  • Account login details

  • Payment and transaction information

  • Information provided when you contact us or submit an enquiry

  • Information provided through forms, surveys, reviews or feedback

  • Information relating to purchases or services requested

  • IP address

  • Browser type and device information

  • Website usage information

  • Cookies and similar technologies

  • Any other information that you voluntarily provide to us

We generally collect personal data directly from you. In certain circumstances, we may also receive personal data from third parties, service providers, business partners or publicly available sources where permitted by law.

2. How We Collect Personal Data

We may collect personal data when you:

  • Visit or browse our Website

  • Create or maintain an account

  • Submit an enquiry or contact form

  • Subscribe to our mailing list

  • Purchase products or services

  • Request a quotation

  • Make a payment

  • Communicate with us by email, telephone, social media or other channels

  • Participate in promotions, surveys or competitions

  • Submit reviews or feedback

  • Use features or services available through our Website

  • Otherwise voluntarily provide information to us

We may also automatically collect certain technical information through cookies, analytics tools and similar technologies when you use our Website.

3. Purposes for Collecting, Using and Disclosing Personal Data

We may collect, use and disclose your personal data for purposes including:

  • Providing, operating and maintaining our Website

  • Providing products and services requested by you

  • Processing orders, transactions and payments

  • Responding to enquiries and requests

  • Managing customer accounts

  • Delivering products or services

  • Providing customer support

  • Communicating with you about your account, orders or services

  • Sending service-related notifications

  • Sending marketing communications where permitted by law and where applicable consent has been obtained

  • Improving our Website, products and services

  • Understanding how users interact with our Website

  • Conducting analytics and research

  • Managing promotions, surveys and competitions

  • Detecting, preventing and investigating fraud, abuse or security incidents

  • Protecting the security and integrity of our Website and systems

  • Complying with applicable laws, regulations, court orders and legal requirements

  • Establishing, exercising or defending legal rights and claims

  • Managing our business operations

  • Any other purpose that is reasonably necessary or permitted under applicable law

Where required by the PDPA, we will obtain your consent before collecting, using or disclosing your personal data for a particular purpose.

4. Consent

Where required by applicable law, we will obtain your consent before collecting, using or disclosing your personal data.

You may withdraw your consent for certain uses of your personal data by contacting us using the details provided in this Privacy Policy.

Please note that withdrawing consent does not affect the legality of any collection, use or disclosure carried out before the withdrawal.

Where you withdraw consent, we may no longer be able to provide certain products, services or features to you, depending on the nature of the request.

5. Marketing Communications

Where permitted by law, we may send you information about our products, services, promotions and other updates.

You may opt out of receiving marketing communications by:

  • Clicking the unsubscribe link in our marketing emails;

  • Following the instructions provided in our communications; or

  • Contacting us using the details provided below.

We will process marketing preferences in accordance with applicable Singapore laws, including applicable requirements relating to unsolicited marketing communications and the Do Not Call Registry.

6. Disclosure of Personal Data

We may disclose personal data to third parties where reasonably necessary for the purposes described in this Privacy Policy or where permitted or required by law.

These parties may include:

  • Payment processors and financial institutions

  • Delivery and logistics providers

  • IT and hosting service providers

  • Website developers and technology providers

  • Cloud storage providers

  • Customer relationship management providers

  • Email and marketing service providers

  • Analytics providers

  • Professional advisers, including lawyers, accountants and auditors

  • Business partners and service providers

  • Government authorities and regulatory bodies

  • Courts, law enforcement agencies or other parties where required by law

  • Prospective buyers or investors in connection with a corporate transaction

We will take reasonable steps to ensure that third parties handling personal data on our behalf provide a level of protection appropriate to the circumstances and applicable legal requirements.

7. Overseas Transfers

Some of our service providers or business partners may be located outside Singapore. As a result, your personal data may be transferred to, stored in or accessed from countries outside Singapore.

Where we transfer personal data outside Singapore, we will take reasonable steps to ensure that the transferred personal data receives a standard of protection comparable to the protection required under the PDPA, where applicable.

8. Cookies and Similar Technologies

Our Website may use cookies and similar technologies to improve functionality, understand Website usage and provide a better user experience.

Cookies may be used for purposes such as:

  • Remembering preferences

  • Maintaining sessions

  • Understanding Website traffic

  • Measuring Website performance

  • Improving our services

  • Providing relevant content or advertising, where applicable

You may configure your browser to refuse or restrict cookies. However, disabling certain cookies may affect the functionality of our Website.

9. Third-Party Services and Websites

Our Website may contain links to websites, applications or services operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites or services. We recommend that you review the privacy policies of those third parties before providing them with your personal data.

10. Protection of Personal Data

We take reasonable security measures to protect personal data in our possession or under our control against risks such as:

  • Unauthorised access

  • Collection

  • Use

  • Disclosure

  • Copying

  • Modification

  • Disposal

  • Loss

  • Misuse

However, no method of transmission over the Internet or method of electronic storage is completely secure. While we take reasonable measures to protect your personal data, we cannot guarantee absolute security.

11. Retention of Personal Data

We will retain personal data only for as long as it is reasonably necessary to fulfil the purposes for which it was collected, or as required or permitted by applicable law.

When personal data is no longer required, we will take reasonable steps to dispose of or anonymise it appropriately.

12. Access to Personal Data

You may request access to personal data that we hold about you and information about how we have used or disclosed that personal data, subject to applicable exceptions under the PDPA and other applicable laws.

Requests should be made using the contact details provided below.

We may require sufficient information from you to verify your identity and locate the relevant personal data.

13. Correction of Personal Data

You may request that we correct an error or omission in your personal data held by us.

We will consider and process correction requests in accordance with the requirements of the PDPA.

Where appropriate, we may also take reasonable steps to communicate the correction to relevant organisations to which the personal data was disclosed, subject to applicable legal requirements and exceptions.

14. Accuracy of Personal Data

We take reasonable steps to ensure that personal data collected by us is accurate and complete where the personal data is likely to be used to make a decision affecting you or disclosed to another organisation.

You should notify us if any personal data you have provided to us changes or is inaccurate.

15. Data Breaches

If we become aware of a data breach involving personal data, we will assess the breach and take appropriate steps in accordance with applicable requirements under the PDPA.

Where required by law, we will notify the Personal Data Protection Commission and/or affected individuals within the applicable timeframe.

16. Children's Privacy

Our Website is not intended to knowingly collect personal data from children unless permitted by applicable law and appropriate consent has been obtained.

If you believe that a child has provided us with personal data without appropriate consent, please contact us so that we can review the matter and take appropriate action.

17. Your Responsibilities

You should take reasonable care when providing personal data to us and should ensure that information submitted through our Website is accurate and up to date.

If you provide us with personal data relating to another individual, you should ensure that you have the appropriate authority or consent to provide that information to us where required by law.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, services or applicable laws.

When we make changes, we will publish the updated Privacy Policy on this page and update the "Last Updated" date.

Your continued use of our Website after an updated Privacy Policy has been published will be subject to the updated policy.

19. Governing Law

This Privacy Policy shall be governed by and interpreted in accordance with the laws of Singapore.

Any dispute relating to this Privacy Policy shall be subject to the applicable jurisdiction of the courts of Singapore.